Priddy Books is a UK-based publisher of innovative, early learning books for babies, toddlers and young children.
Priddy Books is a trading division of Macmillan Publishers International Limited, which is part of the Holtzbrinck Publishing Group. Macmillan Publishers International Limited (“we”, “us”, or “our”) is a “data controller” for the purposes of the EU General Data Protection Regulation, the UK General Data Protection Regulation and the Data Protection Act 2018 (as amended from time to time) (“Data Protection Law”). This means that we are responsible for and control the processing of your personal information (which means information that identifies you or could identify you). For full details about how to get in touch with us see the “How to contact us” section below.
We are committed to protecting your personal information and being transparent about the personal information we hold and how we use it. This Privacy Notice describes the ways in which we collect and use your personal information in connection with the Priddy Books publishing business. It also tells you about your rights and how the law protects you.
Please note that separate privacy notices apply to other trading divisions of Macmillan Publishers International Limited.
This website contains information about our books and products for children but it is directed at adults, not children and we do not knowingly collect personal information from children through this website.
The personal information which we hold and how we use it will depend on our relationship with you. To find out more, please go to the sections of this Privacy Notice which relate to you.
Personal information we collect about readers of our books and visitors to our website and how we collect it
As a reader of our books or visitor to our website, you are generally in control of the personal information which you provide to us. The personal information you provide may include:
We may also receive information about you from third parties, for example:
When you visit our website we also collect certain information about you automatically, including information about how you use our website and the device that you use to access our website. The information we collect might include your Internet Protocol (IP) address, geographical location, device information, browser type, referral source, length of visit to the website, number of page views, the search queries you make on the website and similar information. This information may be collected by cookies or by third-party website analytics service providers on our behalf. For more information on cookies and what you can do to disable certain cookies on our website, please refer to our Cookies Policy.
How we use your personal information – readers of our books and visitors to our website
We use the personal information of readers of our books and visitors to our website for the following purposes:
Personal information we collect about business contacts and how we collect it
This section applies to all people who we work with when we, publish, promote, licence rights to and sell our books. This includes licensees, persons seeking permission to use material in our books, media professionals, bloggers, vloggers, influencers, book reviewers, booksellers, librarians and educators, service providers, suppliers and other business contacts.
As a business contact, we will collect your personal information in the course of our business dealings with you. The nature of the information which we collect will depend on our relationship with you and may include:
You may provide this information to us directly or we may obtain it from third party sources. For example:
Special categories of personal information – business contacts
Data Protection Law recognises that certain categories of personal information are more sensitive. These are known as “special categories” of personal information and include information such as your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, information about your health, or alleged commission or conviction of criminal offences.
We do not routinely collect special categories of personal information from our business contacts although, it is possible that you may provide this type of information to us voluntarily or we may receive information about criminal convictions from publically available sources when carrying out due diligence on our suppliers. If we are provided with any special categories of personal information we will treat that information with extra care and confidentiality and always in accordance with Data Protection Law and this Privacy Notice.
How we use your personal information – business contacts
We use personal information of business contacts for the following purposes:
We have security measures in place at our offices, including CCTV, which we use to maintain the security of our premises, prevent and investigate crime, and in the interests of health and safety.
In the unlikely event that you have an accident on our premises we will also collect details of the accident in order to comply with relevant health and safety legislation.
We collect personal information concerning our own personnel as part of the administration and management of our business activities. If you are an employee, contractor, consultant or freelancer, you should refer to the HR Privacy Notice available on the company intranet or otherwise provided to you.
When applying for a role at Priddy Books, applicants should refer to the information made available when applying for the job and our Recruitment Privacy Notice which is available here.
We may share your personal information with selected third parties, although it is likely that the exact identity of the third parties with whom we share your personal information will change during your relationship with us. Depending on that relationship, it is anticipated that your personal information will be disclosed to the following categories of third parties:
When we collect and use your personal information, we only do so in accordance with at least one of the legal reasons allowed by Data Protection Law.
One of these reasons is where we need to use your information to perform the contract we have entered into with you, such as when we use personal information to pay our suppliers.
Another is where we have obtained your specific consent to use your personal information. We generally do not rely on consent when handling personal information although in limited cases, where we consider it appropriate, we may approach you for your consent to a specific data processing activity.
Another is where using your information is necessary to comply with a legal obligation. For instance, where we are ordered by a court or regulatory authority to disclose your personal information.
In certain circumstances we may collect and use personal information where this is necessary in our legitimate interests or the legitimate interests of a third party. This broadly means that we can use your personal information if we have a genuine legitimate reason and we are not harming your rights and interests in doing so.
Some examples of our legitimate interests include:
Whenever we process your personal information based on our “legitimate interests” we make sure that we take into account your rights and interests and will not process your personal information if we feel that there is an imbalance between your rights and interests and ours.
Priddy Books is based in the UK, but we are part of a global publishing group and we also use third party service providers located in other countries to help us run our business. As a result of this we may transfer personal information of individuals located within the European Economic Area (the European Economic Area being the European Union and Iceland, Liechtenstein and Norway, which is also referred to as the “EEA”) outside of the EEA and may also transfer personal information of individuals located within the UK outside of the UK.
Countries outside of the EEA and the UK may not have data protection laws that provide the same level of protection as those within the EEA and the UK and so whenever we transfer your personal information outside the EEA or the UK, we take steps to ensure that all personal information is protected with adequate safeguards, such as by entering into approved standard contractual clauses.
Please contact us if you would like further information on the specific mechanism we use when transferring your personal information out of the EEA or the UK or wish to request a copy of the relevant safeguards which we have put in place.
We take looking after your information very seriously. We have implemented appropriate physical, technical and organisational measures to protect the personal information we have under our control, both on and off-line, to protect it from improper access, use, disclosure, alteration, destruction and loss.
We have also put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will retain your personal information for as long as is necessary for each purpose which we use it for. We take a number of factors into account when determining the appropriate retention period for personal information, including the nature of the data, the business purposes for which it was collected, any legal or contractual obligations which require us to retain it, whether retention is necessary for the purpose of exercising or defending our legal rights and whether we are permitted to retain it for the purposes of literary expression or archiving.
We operate a Personal Data Retention and Disposal Policy. Please contact us if you would like to be provided with the details of the retention periods for specific aspects of your personal information.
In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.
Our website contains links to other websites, for example to enable you to “click to buy” our books from third party retailers. Please be aware that this Privacy Notice does not apply to such websites and that we are not responsible for your information that third parties may collect through these websites. We encourage you to be aware of this when you leave our website, and to read the privacy and cookie policies of other sites that collect or use personal information.
We engage in business to business direct marketing activities in order to promote our books. If you have come to this page because you no longer wish to receive emails about our books you can unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails. If you no longer wish to receive our catalogues by post, please contact us and we will remove you from our distribution list. We do not pass customer data on to third parties for third party direct marketing purposes.
You have various rights in law in respect of the personal information we hold about you which are set out in more detail below:
If you wish to exercise any of these rights, you can do so by contacting us.
Please note that some of these rights only apply in certain circumstances and we may not be able to fulfil every request. If this is the case you will be notified of this at the time of your request. If you make a request we may require specific information from you to help us confirm your identity. This is to ensure that personal information is not disclosed to anyone who does not have the right to receive it.
It is important that the personal information which we hold about you is accurate and current. Please keep us informed if your personal information changes.
Where we need to collect personal information by law, or under the terms of a contract we have with you and you fail to provide that information when requested, we may not be able to perform our contract with you or we may be prevented from complying with our legal obligations.
We hope that you won’t ever need to, but if you would like to complain about our use of your personal information, please contact us using the contact details set out below.
You also have the right to lodge a complaint with the competent data protection authority. If you are located in the UK the competent data protection authority is the Information Commissioner’s Office (“ICO”) (the UK data protection regulator). For further information on your rights and how to complain to the ICO, please refer to the ICO website.
Macmillan Publishers International Limited (trading as Priddy Books) is a company registered in England. Our company number is 02063302 and our registered office is at: Cromwell Place, Hampshire International Business Park, Lime Tree Way, Basingstoke, Hampshire, RG24 8YJ.
For further information about our privacy practices, to request to exercise any of your privacy rights described in this notice or to make a complaint
please use the contact details listed below:
If you are located within the UK, please use the postal address of the Priddy Books office:
Customer Services Department
53-63 Chancery Lane
WC2A 1 QT
or send an email to firstname.lastname@example.org
If you are located within the EEA, please contact our EU representative. The contact details of our EU representative are:
Macmillan Publishers Ireland Limited
FAO: The Legal Team
Or send an email to email@example.com
We may make changes to this Privacy Notice from time to time. We will post any changes to on our website, or notify you of any material changes directly.
This Privacy Notice was last updated in December 2020.