Late last year I went to Dubai to meet with some of our customers there. It’s an incredible place; a city bursting out of the desert which feels like it’s getting bigger and bigger every second. Walking around at street level you feel pretty insignificant, and end up craning your neck to look up at the sky. I saw the tallest building in the world, the biggest dancing fountains in the world, the largest suspended aquarium in the world, and the biggest sweet shop in the world in the the biggest shopping centre in the world… you get the idea. The bookshops weren’t tiny either.